duminică, 27 noiembrie 2011

Ideas while travelling. Choice.


pictures from: www.livebare.org

Last night as I was coming back home by  metro, I saw a print with Gillette. I forgot which number and what magic properites :) but I realized that their idea is that "If you, men, shave with Gillette, you will become the most desired man in the world". And i was just wondering: Is it so easy to become the most desired men..all you have to do is....shave. Right? 
And what was more funny for me was that I was thinking at a message from BMW  sounding like "Shaving is important. Still, cars create desire." 

M, my ideas, my moments.  Stay focused!:)







   

miercuri, 16 noiembrie 2011

The brand game

I loved this girl's blog so I share with you her ideas: http://innaimas.wordpress.com/copywriting-books/

The proof of what I wrote down


Speaks for itself!

The culture of taking side

Yesterday I have witnessed one of the greatest sermons I have ever attended on the topic of "simplicity and simplism". Our pastor said that the difference between these two is that the first one means the valuable choice that we make everyday on the basis od our settled priorities and the other one is the the lack of knowledge, the poverty of our soul. Now, watching this video I can only distinghuish two things. The ones that bully the small, readhead boy, are the ones who occupy their free time by making fun of others while their inner side is left out of good treasure. And I believe the last video I posted relates to this one. The behavioural xerox taken from their families are mirrored in the people they see around them and they make them suffer. The readheaded boy, more introverted and suffering from this bullying, who makes the difference from the others only by the colour of his hair, finds encouragement when the guy from the bench takes his side by simply having the same colour as him.
I love how this video underlines the unity in problems, in suffering. But what I love the most is the expression of the small readhead boy who seems to begin a new life, more motivated than before and who sees a better way of dealing with problems.
Simplity and simplism. Life, problems, suffering. There will always be someone who will be near you. Set your life priorities and be guided by them. Who know who you might save?
Choose the better S.